Today the John Lewis Partnership launched their much anticipated Christmas Advert; we are delighted to be a part of it!
Their advert marks the start of a nationwide campaign to create an outpouring of kindness to help Britain’s struggling families this Christmas. Along with Home-Start’s across the UK, and the food poverty charity FareShare, John Lewis and Waitrose are hoping to support over 100,000 families this Christmas. To find out more about how you can get involved and to watch their adverts visit the John Lewis website here:
We are so excited to be a part of this wonderful campaign, and we cannot wait to start working with some of our local stores to support local families directly, starting with providing gifts for children in need this Christmas.
Peter Grigg, CEO, Home-Start UK said: “This powerful campaign will ensure Home-Start is there for families who need us most. We have seen first-hand how the pandemic is pushing families to the edge, especially those already facing significant challenges in their lives. Working with John Lewis Partnership colleagues, customers and communities, we can make reach more families and communities at this vital time. We are so proud to partner in this exciting ambition to transform the lives of thousands of families and children this Christmas and beyond. We have been overwhelmed by the kindness shown in our communities during the pandemic. But there is so much more to do.”
Pippa Wicks, Executive Director of John Lewis & Partners, said: “In a year like no other, the world has changed – so we will be delivering a Christmas campaign like no other. During 2020 we’ve seen some inspiring and heartwarming acts of kindness throughout our country and our communities. Now we want to build on this spirit to create a legacy that extends well beyond Christmas. Together we can all make a big difference to the families who need our help most.”
James Bailey, Executive Director of Waitrose & Partners, said: “This year has created even greater inequality in society with a catastrophic effect on some of the most vulnerable, and we are determined to play our part in addressing this. Everyone has a right to nourishment and a safe, warm home and we believe that as a Partnership, we can be an enduring force for good, which lasts well beyond Christmas. We don’t just want to talk about it, we want every customer, community and Partner to show their kindness in supporting these causes.”
Lindsay Boswell, chief executive at FareShare, added: “In what has been an incredibly tough year for so many, more people than ever are turning to local charities and community groups for support because they simply can’t afford the food they need to feed their families and themselves. At FareShare, the demand for food has more than doubled as a result of the pandemic so this partnership comes at such a crucial time. We are so delighted to partner with Waitrose and John Lewis to provide support for the thousands of people in need across the UK in the run up to Christmas and over the winter months.”